That and People Hate Them
“The problem for the content industry is they just don’t know how to mobilize people,” said John P. Feehery, a former House Republican leadership aide who previously worked at the motion picture association. “They have a small group of content makers, a few unions, whereas the Internet world, the social media world especially, can reach people in ways we never dreamed of before.”
I’d say they know how to mobilize people - they (the MPAA, RIAA) can’t seem to figure out how to keep their potential customers from despising them.
(Source: The New York Times)